Work Smart Not Hard
Work Smart Not Hard lands every Friday. Every edition takes something I have actually built that week with Claude Code, across an agency, an ecommerce brand and this personal brand, and breaks it down properly so you can go and rebuild it yourself rather than just read about it.
What lands on Friday
Same shape every week, so you know where your bit is and you can skip straight to it if the rest is not for you.
Howzit
A few lines on what the week actually looked like behind the scenes, with a real photo.
The short version
The whole edition in bullets, in case that is all you have time for today.
THE BUILD
One system end to end. The exact tools, the exact commands, the screenshots, and where it went wrong first.
My take
One opinion, properly argued. Usually about something everyone else is being polite about.
Worth a look
A handful of things I actually opened that week, each with one line on whether it earned the click.
Steal this
The artefact from THE BUILD. The prompt in a code block, the skill as a link, the template ready to copy. Free and complete, no gate.
What it takes
A few lines on the life side of running businesses this way, because the point of all of it is fun, freedom and fulfilment.
What it is not
Most AI newsletters
- Ten tools you should try this week
- A breakdown of a model that came out yesterday
- Screenshots of a demo nobody runs a second time
- A prompt that works in the video and nowhere else
Work Smart Not Hard
- One job I actually handed to AI that week
- The tools I already run, and only once they have earned it
- Something live in a real business on Monday morning
- The exact prompt or file, yours to take
The archive
Nothing is live in the archive yet, this is where every edition lands the moment it goes out. Get on the list now and Friday's one drops straight into your inbox, no digging through an empty page required.